Main Street Coach — Join the Movement

The market got you wrong. We didn’t.

Thirty-six million small businesses are trying to figure out AI without any help. No IT department. No budget for consultants. Just a person running a business, feeling left behind.

That’s where you come in.

Why This Exists

A new professional category. Built for people like you.

You understand what AI changes — because you felt it.

The corporate world made a spreadsheet decision. The cell was called headcount. The value inside was you — with skills, judgment, and relationships that never showed up in the model. That’s not AI taking a job. That’s an organization that failed to see what it had.

Small businesses need exactly what you know.

A florist doesn’t need a course. She needs someone to sit with her for an hour and show her where AI saves her six hours this week. That someone is you — if you’ve built products, run operations, managed teams, or shipped anything real.

This is not a volunteer position.

Main Street Coaches are paid professionals deployed through Small Business Development Centers, Chambers of Commerce, and American Job Centers. The model creates the infrastructure and the career simultaneously.

170K
U.S. tech workers displaced in the last 18 months — many with exactly the skills small businesses need and can’t access.
AI for Main Street is the channel.
73%
of small businesses say they need more training and resources to fully adopt AI.
Goldman Sachs 10KSB, Feb 2026
30–43%
productivity gains for less-experienced workers who receive structured AI support from a human coach.
Stanford / Harvard research
The Roles

Three ways to deploy what you already know.

Field Coach

Deliver in-person AI training directly to small business owners through SBDCs, Chambers of Commerce, and American Job Centers. The front line. The part that actually changes things.

Curriculum Lead

Maintain and adapt training content across industry verticals and regional business contexts. Keep the material grounded in how businesses actually work — not how technology works in theory.

Regional Coordinator

Manage relationships across SBDC, Chamber, and American Job Center networks within a state hub. The connective tissue between delivery partners, coaches, and outcomes.

Join the Movement

This isn’t an application. Not yet.

This is a list. A movement forming before the doors open. When pilots launch in your region, this is where we look first. Add your name — a real person will reach out when the time is right.

Please enter your first name.
Please enter your last name.
Please enter your city.
Please select your state.
Please enter a valid email address.
linkedin.com/in/
How would you like to be deployed? (Check all that apply)
Please select at least one role.
Which AI tools are you already using? (Check all that apply)
Please select at least one tool — or “None yet.”
Please tell us a bit about your background.

When pilots open near you, a real person will reach out. No automated sequences. No spam.

✦

You’re on the list. Welcome.

When pilots open in your region, you’ll hear from a real person. In the meantime — tell someone else who should be on this list.